You may not know this, but 77 percent of people own a Smartphone and are likely to use that Smartphone or another mobile device for news, social networking, and countless other activities.
Digital marketing helps you reach them while they’re doing this. With attractive website, remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.
Traditional sales methods can help you generate sales. But don’t forget to take advantage of modern-day technology in your efforts. The internet helps you reach a larger customer base and communicate in unique ways.
Reaching the attention and interest of visitors to your site, thanks to an attractive visual appearance and good ergonomics, is essential to make them want to stay on your site.
Capturing the interest of a new visitor and encouraging him/her to explore the site is particularly important. It is important not just because it helps you to get found online, but also because it can change the way your business is perceived by potential customers.
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Think about content strategy, define information architecture,
display content blocks visually (these are called wireframes) for
client sign-off, produce a mood board to guide the Design phase.
What are the key communication hooks? What is the information
architecture? What are the objectives for each screen? Prioritise
calls-to-action, define overall content hierarchy.